According to the market research firm Omdia, Samsung and LG have once again reaffirmed their hold on the global TV market, achieving significant milestones and setting new records. Samsung retained its position as the global leader in TV sales for the 19th consecutive year, while LG continued to dominate the OLED TV market for the 12th straight year.
According to the report by Omdia, Samsung held a 28.3% market share in the global TV market in 2024, maintaining the number position it has held from 2006 onwards. This achievement can be attributed to Samsung’s commitment to constantly innovate their TVs in terms of image quality, ultra-large screens and all the AI enhancements.
Samsung dominated the high-end TV market, commanding a 49.6% share of models priced above $2,500. In the category of ultra-large televisions (75 inches and larger), the brand accounted for 28.7% of total sales.
When it comes to QLED technology, Samsung moved 8.34 million units, capturing 46.8% of the market. The QLED segment also experienced notable growth, exceeding 10% of total global TV sales for the first time. Meanwhile, in the OLED sector, Samsung sold 1.44 million units, representing 27.3% of the market—an impressive 42% jump from the previous year.
LG’s Dominance
LG has led the global OLED TV market for 12 years straight, shipping 3.18 million units in 2024 and capturing 52.4% of the market. In the premium TV category ($1,500+), OLED models made up 45% of shipments, an 8.5-point rise from the previous year. LG anticipates this share will surpass 53.8% in 2024. For ultra-large OLED TVs (75 inches and above), LG dominated with a 57.5% market share, as shipments hit a record 16% of the total OLED market.
The company also introduced key innovations, including a wireless 4K 144Hz transmission solution, an AI-powered webOS platform, and advanced brightness enhancement technology.
