Micro-Moments Matter: Seizing Micro-Moments in a Mobile-First World
Nike, the biggest athletic footwear company in the world, captured the whole world’s attention with their
Engage, Educate & Convert: Using Interactive Content to Engage and Educate their Audiences
Interactive content marketing, a strategy that captivates your audience’s attention and imparts them wisdom through immersive
“One Size Fits All”, No Longer Works
In the past few years, businesses’ marketing strategies have evolved from country-wide ads to consumer-centric personalised
More Than Just Cheap Tickets: The Secret Sauce Behind AirAsia’s Marketing Mastery
AirAsia’s marketing strategy has positioned the airline as the leading low-budget airline in the competitive aviation
Building Brands That Last: Power of Long-Term Marketing
When we think about successful marketing campaigns, we often picture viral sensations or instantly recognisable brands.
Ambush Marketing: When Clever Turns Controversial
In the summer of 2010, the world watched one of the most watched sporting events: the
Integrating Brand Strategy and Cultural Sensitivity In the Asian Market
In today’s global market, fashion brands face the challenge of blending creative designs with respect for