Engage, Educate & Convert: Using Interactive Content to Engage and Educate their Audiences
Interactive content marketing, a strategy that captivates your audience’s attention and imparts them wisdom through immersive experiences, is a valuable tool in the age of hyperconnectivity. According to Storly, it results in a 94% increase in views compared to static content and empowers marketers to create memorable and participatory experiences
Breaking The Silence Once And For All
The Persistent Challenge of Workplace Sexual Harassment in Asia In 2017, Uber, one of Asia’s largest companies, faced a global outrage when then-CEO Travis Kalanick was forced to resign following widespread sexual harassment allegations. In a detailed blog post, Susan Fowler, a former Uber engineer, described Uber as a workplace
Workplace Interactions, A Lost Culture
In 2020, at the height of the pandemic, Microsoft faced a critical challenge that was becoming all too familiar in the corporate world. While their transition to remote work was largely seamless regarding operational continuity, the company’s leadership noticed a disturbing shift. Despite having robust digital tools in place, employee
A Cautionary Tale: Why HR Managers Should Be Sceptical About Self Promoters?
In 2016, Yahoo hired a senior executive, Henrique De Castro, alongside then-CEO Marissa Mayer to revitalise the company. With a solid reputation at Google, De Castro presented himself as a leader capable of turning things around, and his track record proved this. But little did Yahoo know that Castro is
Problem for Some, Opportunity for Others: Navigating the Noise Distraction in the Office and the New Business Opportunities it Offers
Employees today face a very peculiar challenge. Despite the companies’ open-office concept designed for collaboration, workers are distracted by the atmosphere that boosts creativity. Conversations, phone calls, and even the clatter of keyboards form a constant cacophony of noises, making focusing on work nearly impossible. The solution wasn’t as simple
Back to Basics: Rediscovering the Power of Simplicity
In 2020, like many HR leaders worldwide, Jeff Ostermann, the Chief people officer at SweetWater, had ambitious plans to revolutionise his company’s HR Strategy. However, the COVID-19 pandemic threw his plans off course, and he was left wondering. Faced with an unexpected crisis, Jeff soon realised that most ‘innovative’ HR
Embracing Flexibility and Family Values: Balancing Work with Family In Asia
In 2017, a Japanese father, Hiroshi Fujiwara, became the face of a growing movement when he sued his employer for workplace discrimination. Fujiwara, a government employee, had requested paternity leave to care for his newborn, a decision that was met with resistance. Despite laws guaranteeing such leave, societal expectations in
Crossing Borders, Building Futures: Talent Mobility in Asia’s Fast-Growing Economies
In 2019, a Singaporean tech startup, Grab, faced a troubling crisis. After expanding its operations across South Asia, Grab had a significant shortage of talented individuals. With its business expanding in regions like Indonesia, Vietnam, and Thailand, Grab needed people who were technologically literate and understood the local markets. To