In the latest events, Japanese clothing brand BEAMS plans to expand its operations in North America. BEAMS America, a local subsidiary formed in partnership with Pacific Fashion Works, will manage the online store. With the launch of its webstore, the company is steadily expanding its presence in the North American market, aiming to establish a permanent physical location in the United States eventually.
Recently, the brand wrapped up its BEAMS PLUS LIMITED STORE pop-up in New York City and is set to return to Los Angeles this week for another temporary pop-up event.
About the BEAMS
BEAMS was established in 1976 by Etsuzo Shitara, who launched a small brick-and-mortar store that has since evolved into BEAMS HARAJUKU, the brand’s flagship for menswear. Today, the company operates under BEAMS Co., Ltd., remaining privately owned, with Yo Shitara, Etsuzo Shitara’s son, serving as owner and President. BEAMS has around 150 stores across Japan and international locations in Taipei, Hong Kong, Beijing, and Bangkok.
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