UAE-based startup Bundle has raised $5.5 million in a pre-seed funding round to build and launch its Web3 rewards platform. The investment round was led by Ethereal Ventures and Further Ventures, with support from other investors. Bundle was created by Bader AI Kalooti and Mustapha Wanas. The main idea of the company is to help businesses get more customers and keep them by giving better rewards, without increasing their marketing spending.
The platform works by allowing different companies to combine their reward budgets into one shared prize pool. Customers can then join simple activities like buying products, referring friends, or completing small tasks, and get chances to win larger rewards. Bundle also helps brands run reward campaigns in many countries using just one system. It uses blockchain technology and stablecoins in the background to send rewards faster and at lower cost. However, users do not need to know anything about crypto, as the system works like a normal rewards app.
During a test run spanning five countries with five different brands, Bundle distributed $100,000 worth of prizes to over 1,100 people, including a single $50,000 grand prize winner.
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Backed by their recent funding, Bundle is now gearing up to launch in Singapore, Vietnam, and the Philippines, where over 50 brands are already signed up. The capital will be channelled into platform upgrades, strategic partnerships, and scaling their global rewards ecosystem to a point where the infrastructure can handle all the expansion.
