Community-Driven Branding: Asia’s Blueprint for Global Business Success
In 2017, Indonesia-based Go-Jek transformed itself from a mere motorcycle-ride-hailing service provider into Southeast Asia’s leading super app, all by leveraging the power of local communities. The brand actively engages with drivers, small businesses, and customers to include them in the brand’s ecosystem. By doing so, Go-Jek didn’t just build
Benevolent or Malevolent?: Why Does The IMF Support Financially Weak Asian Nations?
According to IMF financing and debt service relief, the International Monetary Fund extended $244 million to Bangladesh in 2020, $248.27 million to Myanmar in 2021, and even lent to other Asian nations. It further mentioned that the IMF assisted with $2,622.78 million to Asian nations from 2020 to 2021. However,
Homestays in the Himalayas: Women at the Heart of Nepal’s Eco-Tourism Boom
Tourism in Asia has come a long way, especially in the countries that share the Himalayan range. In addition to Bhutan and India, a new wave of tourism has emerged in Nepal, focusing on sustainability, local empowerment, and community development. Women have been working collaboratively with several communities and organisations
The Winter Whisper of a New Viral Storm: How Winter Fuels HMPV’s Surge in Asia?
The world is once again turning its attention to an emerging health concern: Human Metapneumovirus (HMPV). While the virus has been studied since its discovery in 2001, recent surges in cases across Asia, particularly in China, have sparked both curiosity and concern. Symptoms and Transmission Human Metapneumovirus (HMPV) belongs to
22 December, 1851: A Journey Between Roorkee And a New Era
The seeds of the modern industrial era in India were sown in 1851 when a commercial train ran between Roorkee and Piran Kaliyar for the first time in the country to resolve the farmers’ irrigation struggle. The first commercial train transported large quantities of construction material and soil to farmers
BugBase: Protecting Businesses, One Bug at a Time
In a time when technology is at the heart of every business worldwide, cybersecurity is no longer a luxury or afterthought but a necessity to keep one’s interest safe. Although the rapid advancements in technology have benefitted businesses in more ways than one, they have also exposed many vulnerabilities that
Lee Kun-hee: Building a Legacy, One Bold Move at a Time
In June 1993, a young and ambitious Lee Kun-hee, chairman of Samsung Group, gathered his top executives in a hotel in Frankfurt. The company faced a dire situation where Samsung was lagging behind its Japanese and American counterparts. As a last resort, Lee delivered a radical directive, “Change everything except
Turning Surprises into Success: The Power of Serendipity in Innovation
Imagine a world where every innovation is brought about by deliberate brainstorming or countless hours of meticulous planning. This might seem logical, but that is not how the real world works. In the 1970s, the 3M factory was working hard to produce a strong glue. This was when Dr. Spencer
Invisible Innovation: The Unseen Advantage
Innovation is the fodder for a company’s survival and advancements. One of the biggest examples of this are Samsung and Toyato. These two giants which are today, known as the powerhouses of innovation started with the manufacturing of cheap copies of popular brands. But not all the innovations done by
The Darkness In Light: Strategies for Managing Unauthorised Sellers in Asia
Having business ventures across multiple e-commerce platforms with a strong brand identity may sound gratifying, but the challenge of dealing with unauthorised third-party sellers can suck the fun out of it. Global markets have become more intertwined with each other, and the evolution of technology has made e-commerce purchases a
