The world of art is a complex one, where marketing and experience management play crucial roles in connecting audiences with creativity. At the forefront of this dynamic landscape is Susie Wong, the Chief Marketing & Experience Officer at the National Gallery Singapore. With over three decades of experience spanning various sectors, Susie is a bold and energised business leader renowned for her innovative approach to marketing and her commitment to creating exceptional visitor experiences.
Career Journey of Susie Wong
Susie Wong’s remarkable career spans over three decades, beginning at the Economic Development Board (EDB) in Singapore. This foundational role provided her with critical insights into market dynamics and the importance of fostering relationships between government and industry, emphasising the need for collaboration between the public and private sectors.
Her exploratory phase included positions at renowned Singaporean companies such as Singapore Technologies and Sembawang Corporation, as well as advertising agencies like Dentsu and Young & Rubicam. These experiences equipped her with a well-rounded perspective on marketing, enabling her to navigate various industries effectively.
A transformative four-year stint in the United States broadened her horizons and fuelled her curiosity about innovative marketing strategies. Immersed in a new cultural landscape, she gained valuable insights into global marketing practices and consumer behaviours, developing a passion for leveraging digital channels to engage audiences.
Susie’s defining phase at IBM saw her rise from an individual contributor to executive leadership through nine job-role rotations. As Director of Performance & Programmatic Marketing for the Asia-Pacific region, she excelled at driving digital strategies and building marketing competencies. Her data-driven approach informed strategic decisions and enhanced campaign effectiveness.
After IBM, Susie served as Chief Digital & Marketing Officer at Fuji Xerox Singapore, revitalising the corporate brand and shifting its focus from device-centric to solutions-led. Currently, as Chief Marketing & Experience Officer at the National Gallery Singapore, she enhances online presence and visitor engagement, creating a vibrant, inclusive cultural hub. Her leadership in digital transformation and visitor engagement initiatives demonstrates her commitment to making art accessible to diverse audiences.
Commitment to Ethical Marketing and Work Culture
Beyond her strategic initiatives, Susie is known for her strong focus on ethical marketing practices and cultivating a positive work culture. She emphasises transparency, inclusivity, and innovation in her approach to marketing and experience management. Susie’s leadership style encourages collaboration and creativity, fostering an environment where team members feel empowered to share ideas and contribute to the gallery’s mission. This open culture not only enhances team morale but also drives collective innovation, ensuring that the gallery remains responsive to the needs of its diverse audience.
Her commitment to ethical practices has not only strengthened the gallery’s reputation but has also resonated with visitors, creating a welcoming atmosphere that invites engagement and dialogue. By promoting a culture of trust and respect, Susie has ensured that the National Gallery Singapore is not just a place to view art but a community space where people can connect, learn, and share experiences.
Susie’s leadership has positioned the National Gallery Singapore as a leading visual arts institution in Southeast Asia, drawing a diverse audience and enhancing the cultural fabric of the region. Her strategic focus on marketing initiatives has not only elevated the gallery’s profile but also helped build strong relationships with key stakeholders, including artists, community organisations, and educational institutions.
An Extraordinary Journey
Susie’s journey through diverse industries, her strategic mindset, and her unwavering commitment to innovation and inclusivity make her a powerful force in the world of arts marketing and experience management. Her ability to navigate challenges, implement transformative strategies, and foster a positive work environment continues to drive the National Gallery Singapore’s success as a premier destination for art enthusiasts. As she forges ahead, Susie’s vision and leadership will undoubtedly leave an indelible mark on the arts community, inspiring future generations to appreciate and engage with the world of creativity.
Today, the world of arts faces numerous challenges, from funding issues to the need for greater accessibility. Susie’s work exemplifies how effective marketing can serve as a bridge between art and the public. Through her innovative approaches, she is redefining what it means to experience art, ensuring that it remains relevant, engaging, and accessible to all.
