Author: Sato Kaito

With rapidly evolving consumer behaviours, regulatory landscapes, and digital innovations, insurance and financial services provider companies often struggle to build trust, maintain customer engagement, and simplify complex financial products. The Asia-Pacific market, known for its diversity, has posed a unique challenge for marketers and communicators, as effective engagement varies greatly

Claire Carter, the Marketing Director for Lenovo in the Middle East, Turkey, and Africa, has played an instrumental role in shaping the company’s marketing strategies in these regions. With a career spanning various industries, including FMCG, retail, and tech, Claire’s extensive experience at some of the world’s leading companies has

“Innovation is not just about technology; it’s about understanding the human experience.” This guiding principle encapsulates Firdaus Shariff’s approach as the Vice President of Marketing, Communications, and Digital Customer Experience at Schneider Electric. With ownership over the Brand to Order initiatives for the Middle East and Africa (MEA) zone, Firdaus

Matt Che’s rise to Chief Marketing Officer at Budweiser APAC is as inspiring as it is impressive. His journey reflects a combination of determination, cultural insight, and innovative thinking. Before stepping into the corporate realm, Matt embarked on a transformative year of backpacking across Southeast Asia, where he immersed himself

The world of art is a complex one, where marketing and experience management play crucial roles in connecting audiences with creativity. At the forefront of this dynamic landscape is Susie Wong, the Chief Marketing & Experience Officer at the National Gallery Singapore. With over three decades of experience spanning various

Amid Asia’s dynamic workplaces, Ayala Corporation has long been at the forefront of tackling significant workplace challenges. The company recognises that the modern workforce faces numerous issues, including work-life balance, mental health, and the need for continuous skill development. To address these, Ayala has implemented a comprehensive “People-First Culture” that

KMC Savills, a top-tier real estate service provider in the Philippines, is known for its stellar industry expertise and standout employer reputation. Its reputation as a great workplace is built on several key aspects that foster employee satisfaction, retention, and growth. Competitive Salary and Benefits KMC Savills prioritises the financial

It’s no secret that managing an Asian workforce comes with its share of challenges. Handling various cultural norms, regulations, and expectations is no small feat. Yet, Takeda’s leadership doesn’t just see these as hurdles—they see them as opportunities to better connect with their employees. In markets like Japan and Singapore,

Long working hours, stress, and work pressure are necessary in the dynamic world of banking and finance. However, some banking institutions are changing the dogma. Vietnam’s Techcombank has emerged as a leading financial institution and one of the most desirable places to work across Asia. With its forward-thinking approach to