The US investment firm I Squared Capital is getting into the Asia Pacific region in a big way with two major deals. They have also bought Cella, which’s a logistics and warehousing business in Indonesia. Now they are also buying oOh!media, an outdoor advertising company in Australia, for A$1.04 billion, which is about US$680 million. I Squared Capital is really making its presence known in the Asia Pacific region with these two deals.
Cella runs warehouses and distribution centres in areas of Indonesia. Its business helps meet the rising need for shopping, deliveries and supply chain services in the country. The purchase is part of I Squared Capital’s plan to invest in companies that can take advantage of Indonesia’s strong economic growth.
The deal involving oOh!media will give I Squared Capital control of an outdoor advertising business in Australia and New Zealand. OOh!media runs billboards and advertising areas at airports, on public transport, and in other busy public places.
These two deals show that I Squared Capital is looking at a wider range of infrastructure businesses. The firm is not only investing in traditional areas such as roads and power projects. It is also looking at businesses that people and companies use every day.
The company expects areas such as logistics and digital advertising to grow as cities expand, online shopping becomes more common, and businesses move more of their advertising to digital platforms.
The Cella deal details about money have not been made public. The oOh!media purchase is worth A$1.04 billion. This is one of the media deals in Australia in a long time. I Squared Capital is using these investments to keep growing in the Asia Pacific area and to create a collection of businesses that can grow over a period of time. They are really focusing on the Asia Pacific region with the Cella deal and the oOh!media acquisition. The oOh!media acquisition and the Cella deal are helping I Squared Capital to build a presence in the Asia Pacific area.
