Huang Shaomei, Echo, leads from a rare vantage point, where national policy thinking meets corporate execution. As Executive Director of New World Development and CEO of New World China Land, she is redefining what it means to be a business leader in modern China. With roots in government planning and a firm grasp on urban development, Echo combines strategic foresight with grounded leadership, guiding her organisation to deliver more than just real estate: she’s helping build the future of China’s cities.
Echo’s journey began in the policy corridors of China’s national planning system. A trained economist and urban planner, she was part of the teams that crafted key macroeconomic strategies and urbanisation policies for the country. This early exposure gave her a deep fluency in the ambitions, mechanisms, and long-term orientation of government-led development in China.
Rather than treating regulations and state plans as limitations, she interprets them as directional tools, using them to build projects that are future-ready, socially aligned, and strategically positioned.
Designing Urban Spaces That Matter
At New World China, Echo is reshaping the concept of urban real estate. For her, development is not just about creating structures but about designing environments that uplift communities and drive progress. Under her leadership, the company has moved toward a holistic development model that blends culture, commerce, innovation, and sustainability.
Whether it’s revitalising heritage sites or launching future-ready smart communities, Echo ensures that every project reflects the evolving aspirations of China’s people—while staying attuned to national and regional planning blueprints.
Strategic Alignment with National Vision
Echo’s ability to translate China’s macroeconomic priorities into actionable business models has made New World China a valuable partner in the nation’s development journey. She ensures that the company’s projects align with national goals such as dual circulation, regional integration, and green development.
In line with China’s push toward innovation clusters and coordinated regional growth, she has directed investments into emerging urban zones and tech corridors. By staying closely connected to policy evolution and government stakeholders, Echo creates a synergy where business outcomes support broader societal objectives—while ensuring commercial sustainability.
Culture of Empowerment, Execution, and Excellence
While her strategic outlook is expansive, Echo is equally focused on what happens within the organisation. She believes that successful enterprises are built not just through vision but through empowered people. Her leadership style is collaborative yet decisive, bringing together multidisciplinary teams to think beyond their functional roles and align with the company’s mission.
Echo champions a work culture where people are encouraged to take ownership, pursue innovation, and grow as professionals. She places high importance on internal communication, learning and development programmes, and clear performance metrics. Her approach has fostered a high-trust, high-performance culture that drives execution without compromising empathy or ethics.
Navigating Complexity with Clarity
Leading in today’s China requires more than operational expertise. It demands agility, cultural intelligence, and a strong sense of direction. Whether managing global economic shifts or responding to domestic urban policy changes, Echo brings clarity to complex situations.
Her ability to distil policy signals into corporate action plans allows New World China to remain ahead of the curve—ready to seize opportunities and mitigate risks. This forward-looking mindset has helped the company not only weather challenges but also pioneer new approaches in the real estate industry.
The Human Dimension of Leadership
At the heart of Echo’s leadership is a deep commitment to impact. She sees her role not just as a business leader but as a steward of community-building. Her work reflects a belief that cities must serve people—not just as consumers, but as citizens with evolving needs, identities, and aspirations.
This belief has translated into projects that prioritise green spaces, inclusive design, local employment, and cultural preservation. It’s an approach that mirrors her own values—rooted in responsibility, long-term thinking, and optimism.
Echo’s leadership embodies a rare integration of strategic alignment, operational excellence, and civic purpose. As she continues to lead New World China into new phases of growth, innovation, and public relevance, one thing is clear: Echo is building a future that resonates with policy, empowers people, and reflects the evolving spirit of modern China.
