Aya Dimashkieh is redefining the future of risk advisory at Deloitte, where she serves as the Director of Growth for the Middle East’s Risk Advisory (RA) practice. Under her leadership, Deloitte has strengthened its position as a strategic partner for businesses navigating complex risk environments. With a forward-thinking approach and a focus on relationship-building, Aya has led Deloitte to new heights, expanding its influence across 15 countries and empowering organisations to thrive in an unpredictable world.
A Unique Blend of Expertise and Vision
Aya’s career is built on a rare combination of technical prowess and strategic foresight. With a degree in Management Information Systems and a master’s in marketing and communications from ESA, Aya’s expertise spans both analytical and creative realms. This unique skill set allows her to connect the dots between risk management complexities and practical, client-focused solutions, which has been central to her success in the field.
Joining Deloitte in 2011, Aya quickly made her mark in rebranding the firm and establishing its leadership position in the Middle East. She was instrumental in reshaping Deloitte’s brand identity and ensuring its alignment with long-term growth and client value propositions. Aya’s client-first philosophy allowed her to strengthen Deloitte’s presence across multiple sectors, from government and healthcare to finance and technology.
In 2021, Aya was appointed Director of Growth, a role that tasked her with driving the expansion of Deloitte’s RA practice across the region. Since then, she has overseen remarkable growth, particularly in key sectors where risk management is crucial. Her ability to anticipate market needs and deliver timely, innovative solutions has helped Deloitte stay ahead of evolving client demands.
Building Lasting Client Relationships
Aya believes that success in risk advisory is defined by the relationships built with clients. Her philosophy centres around long-term partnerships, not one-time solutions. By developing a deep understanding of clients’ needs and fostering trust, Aya has cultivated relationships that extend well beyond the typical service provider model. This approach has resulted in exceptional client retention rates and has helped Deloitte secure strategic partnerships with some of the region’s most influential organisations.
Driving Digital Transformation in Risk Management
At the heart of Aya’s leadership is a commitment to innovation. Recognising the growing importance of digital transformation, she has driven Deloitte’s adoption of cutting-edge technologies such as artificial intelligence, machine learning, and data analytics. These innovations have enabled the firm to provide smarter, data-driven solutions that help clients manage risk more effectively and make informed decisions in an increasingly complex environment.
Aya’s efforts to integrate technology into Deloitte’s offerings have positioned the firm as a leader in digital risk advisory. By combining deep industry expertise with advanced technological solutions, she has helped Deloitte deliver proactive, real-time solutions that allow clients to stay ahead of potential risks.
Shaping Deloitte’s Brand Identity
Aya’s influence extends beyond client relationships and technological advancements. She has been a key driver in shaping Deloitte’s overall brand identity in the Middle East. Through strategic marketing and communications efforts, Aya has elevated Deloitte’s reputation as a thought leader in risk management, aligning the firm’s messaging with its core values of transparency, integrity, and collaboration. These efforts have played a pivotal role in establishing Deloitte as a trusted advisor to some of the most prominent businesses in the region.
As a leader, Aya has fostered a culture of innovation and inclusivity within Deloitte’s RA practice. By encouraging her team to adopt agile and forward-thinking approaches to risk management, she has created an environment where creative problem-solving thrives. Aya’s commitment to inclusion is also evident in her work to create a diverse, empowering workplace that values unique perspectives and ensures all employees feel heard and respected.
Her leadership in this area has helped Deloitte become a sought-after employer in the Middle East, known for its positive work culture and commitment to inclusivity. Aya’s focus on building diverse teams has also contributed to Deloitte’s ability to offer a broad range of perspectives in solving complex risk challenges.
A Leadership Philosophy Built on Purpose
Aya’s leadership philosophy is grounded in a deep sense of purpose. She believes that success in business should be measured not just by financial results but by the lasting relationships and positive impacts it creates. This belief shapes her approach to leadership, where she encourages her team to focus on long-term growth and client success rather than short-term wins. Aya views her role as one that empowers clients to unlock new opportunities and navigate challenges with confidence and clarity.
Aya’s vision for Deloitte is one of continued growth and innovation. As Director of Growth for Deloitte’s RA practice, she is committed to driving the firm’s expansion in the Middle East, with a focus on enhancing its technological capabilities and maintaining its leadership position in risk advisory. Aya’s leadership is poised to set new standards for ethical leadership and innovation, ensuring that Deloitte remains at the forefront of the risk management industry for years to come.
