Author: Sato Kaito

With rapidly evolving consumer behaviours, regulatory landscapes, and digital innovations, insurance and financial services provider companies often struggle to build trust, maintain customer engagement, and simplify complex financial products. The Asia-Pacific market, known for its diversity, has posed a unique challenge for marketers and communicators, as effective engagement varies greatly

Claire Carter, the Marketing Director for Lenovo in the Middle East, Turkey, and Africa, has played an instrumental role in shaping the company’s marketing strategies in these regions. With a career spanning various industries, including FMCG, retail, and tech, Claire’s extensive experience at some of the world’s leading companies has

“Innovation is not just about technology; it’s about understanding the human experience.” This guiding principle encapsulates Firdaus Shariff’s approach as the Vice President of Marketing, Communications, and Digital Customer Experience at Schneider Electric. With ownership over the Brand to Order initiatives for the Middle East and Africa (MEA) zone, Firdaus

Matt Che’s rise to Chief Marketing Officer at Budweiser APAC is as inspiring as it is impressive. His journey reflects a combination of determination, cultural insight, and innovative thinking. Before stepping into the corporate realm, Matt embarked on a transformative year of backpacking across Southeast Asia, where he immersed himself