“One Size Fits All”, No Longer Works
In the past few years, businesses’ marketing strategies have evolved from country-wide ads to consumer-centric personalised campaigns. These hyperlocal marketing campaigns allow the brands to engage with their audience deeply and increase the average foot traffic by 35%. Moreover, according to research done by Hyperlocology, in the last two years,
More Than Just Cheap Tickets: The Secret Sauce Behind AirAsia’s Marketing Mastery
AirAsia’s marketing strategy has positioned the airline as the leading low-budget airline in the competitive aviation industry, where customer loyalty is fickle and operating costs are formidable. They achieved tremendous growth and market leadership by leveraging a robust marketing strategy built on affordability, innovation, customer-centricity, and strong branding. Dynamic Pricing
Building Brands That Last: Power of Long-Term Marketing
When we think about successful marketing campaigns, we often picture viral sensations or instantly recognisable brands. However, the most successful marketing campaigns in the world didn’t catch fire overnight. Rather, it took years, even decades, to reap the benefits of such campaigns. Listening to the best marketing geniuses in the
Ambush Marketing: When Clever Turns Controversial
In the summer of 2010, the world watched one of the most watched sporting events: the FIFA World Cup. During the event, a Dutch beer brand, Bavaria, pulled off one of the most notorious ambush marketing stunts in modern history. Bavaria sent 36 women in orange mini-dresses to gain traction
Integrating Brand Strategy and Cultural Sensitivity In the Asian Market
In today’s global market, fashion brands face the challenge of blending creative designs with respect for different cultures. Finding the right balance is important, as it helps brands connect meaningfully with people from various backgrounds while staying true to who they are. By honouring cultural stories and traditions in the
Supply Chain Turbulence Grounds Asia’s Airlines
Asia-Pacific airlines have rebounded in travel demand post-pandemic, yet earnings remain under strain due to supply chain challenges that have hampered operations, say industry leaders. Issues such as shortages of aircraft parts, labour, and new planes, compounded by an unexpected need for extensive repairs on newer engines, are extending maintenance
Trump’s Return: A Blessing or a Curse for India?
Donald Trump won the 2024 presidential election and has become one of the two American leaders to reside in the White House after completing their terms. After his monumental win in this presidential election, investors are already anticipating what policy might be and how it will reshape the American economy
Japan Unveils Massive $65B Strategy for Chip Development
Japanese Prime Minister Shigeru Ishiba announced a $65 billion initiative on Monday to strengthen Japan’s chip and artificial intelligence sectors through subsidies and various financial incentives. The program, set to deliver support totalling 10 trillion yen (approximately $65 billion) by the fiscal year 2030, reflects a global push by nations
China & Indonesia Strike $10 Billion Pact on Energy
On Sunday, i.e., 10th November 2024, China and Indonesia signed deals worth $10 billion in food, new energy, technology, and biotechnology sectors. The business forum followed the meeting between President Xi Jinping and Indonesian President Prabowo Subianto in China, the first country President Subianto had visited since taking office last
Why Singapore is the Global Gateway for Tech Startups?
Innovation and technology are now at the forefront of the global economy’s evolution, driving industries into new phases of efficiency and creativity. The appeal of starting a tech business in today’s world is undeniable. With the right idea and execution, tech startups can access global markets, tackle complex challenges, and
