Community-Driven Branding: Asia’s Blueprint for Global Business Success
In 2017, Indonesia-based Go-Jek transformed itself from a mere motorcycle-ride-hailing service provider into Southeast Asia’s leading super app, all by leveraging the power of local communities. The brand actively engages with drivers, small businesses, and customers to include them in the brand’s ecosystem. By doing so, Go-Jek didn’t just build
22 December, 1851: A Journey Between Roorkee And a New Era
The seeds of the modern industrial era in India were sown in 1851 when a commercial train ran between Roorkee and Piran Kaliyar for the first time in the country to resolve the farmers’ irrigation struggle. The first commercial train transported large quantities of construction material and soil to farmers
BugBase: Protecting Businesses, One Bug at a Time
In a time when technology is at the heart of every business worldwide, cybersecurity is no longer a luxury or afterthought but a necessity to keep one’s interest safe. Although the rapid advancements in technology have benefitted businesses in more ways than one, they have also exposed many vulnerabilities that
Invisible Innovation: The Unseen Advantage
Innovation is the fodder for a company’s survival and advancements. One of the biggest examples of this are Samsung and Toyato. These two giants which are today, known as the powerhouses of innovation started with the manufacturing of cheap copies of popular brands. But not all the innovations done by
Google Deepens XR Ambitions with $250M HTC Deal
In the latest events, Taiwanese company HTC opened a new tab to sell a unit focused on extended reality (XR) headsets and glasses for $250 million to Google. Some HTC employees will also transfer to Google as part of the deal. The transaction is expected to close in the first
Digital Gold Rush: NFTs Fueling the Creator Economy
The creator economy has grown recently with skyrocketing valuations and record-breaking participants. According to the Arts Management and Technology Laboratory, the industry is worth over $100 billion worldwide, with over 50 million self-identified creators, which includes bloggers, gamers, artists, and so much more. However, there is one problem that looms
Industry Meets Academia: Asia’s Blueprint for Innovation
Today, when the business landscape has become cutthroat and hyper-competitive, innovation isn’t just an advantage over your competitor but a necessity to stay in the business. For this reason, corporations across Asia are collaborating with academic institutions to leverage their expertise in R&D, creating innovation pipelines that shape the industry
5 Popular Tech Books To Learn About The Digital Era
Over the years, technology has greatly transformed everything from businesses to regular lifestyles. Reading tech books can help you understand the transformation technology has brought with it. These books are crucial, especially for businesspeople, because they can gain valuable insights about the current tech trends. We have listed 5 best
Sri Lanka And China Signs $3.7 Bn Oil Deal
In the landmark move to enhance Sri Lanka’s energy sector, the island nation has signed a significant deal of $3.7 billion with the leading Chinese oil giant. The agreement marks a major step in Sri Lanka’s efforts to expand its oil refinery capacity and infrastructure. With this partnership, Sri Lanka
Singapore’s Bunker Hub Hits Unprecedented Highs
According to official data released on Wednesday, marine fuel sales in Singapore, the world’s largest bunker hub, hit new peaks in 2024. The surge was fueled by record container throughput and increased deliveries of alternative marine fuels. Sales reached 54.92 million metric tons, surpassing the previous record of 51.82 million
