The Strategist Who Turns Creativity into Measurable Impact
Dhiraj Bansal
Chief Marketing Officer
Kundan Spaces
The Strategist Who Turns Creativity into Measurable Impact
Dhiraj Bansal
Chief Marketing Officer
Kundan Spaces
Dhiraj Bansal - 40 Under 40 2026
Film trailers, advertising pitches, brand teasers, Dhiraj Bansal’s early career was built in worlds where first impressions can make or break everything. It was here, amidst storyboards and campaigns, that he honed his signature strength: crafting brand moments that captivate instantly and convert decisively. From advertising floors at Makani Creatives to the high-octane storytelling of Yash Raj Films, Dhiraj learnt how to read audiences, shape narratives, and deliver visuals that leave a lasting impact. Reflecting on his journey, he says, “My leadership style is a mix of being highly creative and making sure we use real data to back up our ideas. The best part of my early career was seeing a new project launch successfully just because we told its story right.” These formative experiences instilled in him the belief that every campaign should balance creativity with measurable results. Over the past 15 years, Dhiraj has applied this philosophy to premium and luxury real estate, working with marquee brands such as Gera Developments, K Raheja Corp, Kalpataru, and Rohan Builders, and global collaborations, including the Trump-branded commercial project in Pune. At Kundan Spaces, as Chief Marketing Officer, he leads integrated campaigns across ATL, BTL, digital, events, and partnerships, aligning marketing strategy closely with sales, CRM, and customer experience. Known for his ability to merge storytelling with analytics, Dhiraj consistently transforms marketing from a functional role into a strategic growth engine, building brands that resonate emotionally, drive engagement, and deliver tangible business results. How? Read here.
Can you share your main roadblocks and the strategies you’ve used to overcome them?
The biggest challenge is that the real estate industry often focuses solely on closing deals, while modern luxury buyers care more about experience and brand. To address this, we are shifting from transactional selling to building longterm relationships. I’ve implemented strategies where sales, customer experience, and marketing teams share data seamlessly, enabling us to craft highly personalised digital experiences for every client. Each major buyer is treated as a unique VIP, with tailored interactions, offers, and communications. This approach not only strengthens engagement but also reinforces the brand’s value, ensuring that every touchpoint resonates, builds trust, and converts into lasting, meaningful relationships with our clientele.
What advice do you have for those aiming to lead in high-impact marketing roles?
Be a great storyteller. Selling a luxury home is not just about the property; it’s about selling a dream and a future. Your narrative must be compelling, authentic, and emotionally resonant to inspire buyers and create lasting connections. Use data and creativity together. Creativity alone isn’t enough; it must be guided by insights and targeted at the right, high-value customers. A successful marketing leader combines imagination with a logical, data-driven approach to maximise impact. Build a brand, not just a transaction. Focus on establishing your company as synonymous with quality and trust. A strong brand drives repeat business, enhances credibility, and makes future projects easier to sell, creating longterm value beyond individual deals.
Of your recent luxury GTM projects, which stands out, and how did you ensure its success?
I’m particularly proud of launching the ‘UHNIConnect Go-to-Market Framework’, designed to engage Ultra-High Net Worth Individuals (UHNIs) with precision and purpose. Moving away from broad advertising, we focused on personalised outreach, curated experiences, and data-driven insights to build meaningful relationships. Success was measured through engagement, high-quality leads, and conversion rates. The framework’s structured approach allowed us to replicate and scale across multiple luxury projects, establishing a consistent, high-touch marketing model that resonates deeply with UHNI clients and drives tangible business outcomes.
How will the CMO role change in five years, and how will you adapt?
The CMO will evolve into a Chief Growth and Customer Experience Officer, overseeing the entire customer journey—from the first ad to postpurchase interactions. Marketing will increasingly leverage AI ethically to deliver personalised experiences, while ensuring the brand stands for meaningful values like sustainability. Preparing for this means staying ahead of digital trends, integrating technology thoughtfully, and aligning marketing, sales, and customer experience teams for cohesive, highimpact strategies.
