Tradeflock Asia

Ashley Sherman  

Senior VP of Global Sales, SoftServe

Ashley is a strategic advisor and enterprise innovation leader with over 23 years of experience guiding Fortune 50 executives. She excels at aligning emerging technologies such as AI, intelligent platforms, and human-machine systems—with business strategy to drive growth and unlock new revenue opportunities. Renowned for her future-focused approach, she helps organisations innovate with purpose and stay ahead in a rapidly evolving market.

We’re living through a moment unlike anything before. AI is creating art, robots are walking among us, and digital twins are building virtual copies of our world—sometimes even of us. It’s exciting. It’s powerful. But it also makes me pause and wonder: How do we ride this wave of change without losing the parts of ourselves that make us… human?

For me, it starts with knowing the tools and knowing yourself. Tech isn’t “good” or “bad”—it reflects the people behind it. If we don’t understand how AI works or what automation means for our lives, we risk letting technology happen to us instead of with us. But understanding alone isn’t enough. We need a personal compass—our values—to keep us heading in the right direction.

I also believe in a human-first mindset. Technology should be here to amplify our creativity, empathy, and problem-solving—not to replace them. Before I jump into a new system, I ask: Will this make life better for people? If I can’t answer, I slow down.

And here’s a big one: protect your headspace. Tech is amazing, but constant notifications, endless scrolling, and always-on work culture can drain us. Setting digital boundaries isn’t anti-tech—it’s pro-you.

In our workplaces, we can make space for the soul—sharing stories, connecting as humans, and making meaning alongside innovation. The best teams I’ve seen pair high performance with genuine connection.

Finally, I’ve learned to measure what matters. Yes, KPIs are important, but they’re not the whole story. Trust, well-being, inclusivity—these are the metrics that tell us if we’re building a future worth living in.

At the end of the day, embracing the tech revolution without losing your soul isn’t about resisting change—it’s about leading it, with both curiosity and conscience. The future will belong to those who are fluent in technology and deeply rooted in what makes us human.