Best Marketing Leaders Asia 2025
Marketing in Asia has always prioritised people over platforms, stories over strategies, and emotion over algorithms. In 2025, that truth feels even more powerful as technology elevates, rather than replaces, the craft of understanding human behaviour. AI now shapes personalised journeys in seconds, yet the ideas that resonate still come from cultural insight and empathy. Across Asia, consumers are driving trends through creator-led content, social communities, and commerce that moves at the speed of conversation. Livestream shopping, short-form storytelling, and mobile-first engagement are redefining how trust is earned and loyalty is built. Brands that tune into this cultural rhythm are rewriting the rules of influence and relevance.
In this latest edition, TradeFlock honours the visionary change-makers who are steering this transformation. Their leadership reflects bold thinking, strategic clarity, and creative excellence that set the region’s marketing direction. Explore their journeys and discover how these leaders are shaping the future of brand success in Asia’s fast-evolving landscape.
A storyteller at heart and a strategist by craft, Jose J. Valencia has spent his career proving that marketing becomes transformative when rooted in human truth. His journey unites behavioural insight, cultural intelligence, and bold storytelling, enabling organisations to shift perception, spark relevance, and move audiences with clarity and purpose.
Ahmad Mutammim
Global Head of Marketing
E-Global Trade & Finance Group, Inc
A marketing innovator who entered finance unexpectedly and reshaped it by seeing people behind every number. Known for blending creativity, analytics, and empathy, he builds narratives inspired by real human ambition, transforming complex financial decisions into stories that connect and drive impact.
Alvin Neo
Chief Customer & Marketing Officer
NTUC Enterprise Co-operative Limited
Known for reshaping large, complex organisations around real customer needs, Alvin brings a rare mix of commercial clarity and empathy. He strengthens ecosystems by unifying data, design, and experience, creating brand value that scales across retail, health, and community-driven services.
Ankit Sharma
Marketing Director, APAC
LexisNexis® Risk Solutions
Driven by curiosity and a mastery of structured experimentation, Ankit turns market complexity into a strategic opportunity. His approach blends disciplined testing, regional insight, and storytelling to build marketing engines that scale impact across APAC’s diverse and rapidly shifting landscape.
Fabian Sossa
Vice President, Global & Corporate Marketing
Circles
A leader, a strategic thinker, and an innovation enabler, Fabian brings decades of global marketing experience to building brands that inspire trust. He blends human-centred leadership with award-winning execution, shaping narratives, teams, and initiatives that elevate impact across the tech and SaaS landscape.
Khaled Tash
Group Chief Marketing Officer
Saudi Airlines
A visionary brand builder with over two decades of experience, Khaled combines strategic foresight and cultural resonance to lead global transformation. He champions brand purpose, narrative leadership, and market expansion in aviation, thereby strengthening Saudia’s role as an ambassador for national identity and global connectivity.
Mansi Chopra
Chief Marketing Officer
Finmo
A builder of high-velocity growth, Mansi turns unfamiliar markets into breakout success. From multicultural storytelling to 10X fintech expansion, she blends curiosity, customer insight, and decisive execution to transform early-stage chaos into disciplined, scalable momentum that defines category-leading brands.
Melissa Henson
Chief Marketing Officer
AIA Philippines
Grounded in psychology and driven by empathy, Melissa transforms insight into narratives that genuinely reflect how people live, feel, and aspire. Her work blends behavioural understanding with purposeful storytelling, reshaping health and financial marketing into a more human, relatable, and culturally attuned experience.
Rvisra (Ten) Chirathivat
Chief Marketing Officer - Central Department Store Group
Central Retail
Ten drives modern retail forward by combining data-driven precision with a deep understanding of consumer behaviour. She reimagines department store experiences through omnichannel innovation, revitalised brand energy, and customer journeys that reflect how today’s shoppers explore, decide, and connect.
Sergio Ticoalu
Head of Marketing
Infinix Indonesia
Insight-led and culturally attuned, Sergio turns consumer frustrations into launchpads for bold innovation. His work blends sharp behavioural understanding with creative disruption, allowing Sergio to reshape competitive markets, elevate gaming culture, and build brand relevance that connects authentically with Indonesia’s fast-evolving youth audience.
